Screen: Transparency and Impact – Choosing the Pitch and Background

The Emergence of Transparent Screens: A Revolution in Visual Communication and Retail

Transparent screens are cre­at­ing a true dis­rup­tion in the world of visu­al com­mu­ni­ca­tion and retail. These inno­v­a­tive tools com­bine tech­nol­o­gy, aes­thet­ics, and func­tion­al­i­ty to meet the needs of mod­ern busi­ness­es. Here’s why they are becom­ing a strate­gic choice for points of sale.

I. Showcase Your Products While Capturing Attention

A trans­par­ent screen allows you to dis­play dynam­ic con­tent while keep­ing your store and prod­ucts vis­i­ble in the back­ground. Unlike tra­di­tion­al screens that obscure the space, these screens offer a unique combination:

• Showcase ani­ma­tions, videos, or pro­mo­tions with­out con­ceal­ing the sales space.

• Create a cap­ti­vat­ing visu­al effect that draws passers­by’s atten­tion to the store.
• Preserve all incom­ing light for those inside.
• Allow staff or cus­tomers inside the store to have a view of the out­side with­out feel­ing confined.

This dou­ble impact – phys­i­cal prod­uct + dig­i­tal con­tent –​guar­an­tees an opti­mal enhance­ment of your offer.

II. The screen pitch: trans­paren­cy and resolution

The pitch, which defines the spac­ing between pix­els, has a direct influ­ence on two essen­tial aspects of the screen:

Transparency: The wider the pitch, the more trans­par­ent the screen, thus allow­ing bet­ter vis­i­bil­i­ty of the prod­ucts behind the screen.
Resolution: A tighter pitch improves the def­i­n­i­tion of the dis­play, offer­ing a sharp­er image but essen­tial­ly transparency.

It is there­fore cru­cial to under­stand how these two fac­tors inter­act to choose the opti­mal pitch accord­ing to your needs.
When to choose a wide or tight pitch?

The choice of pitch main­ly depends on two fac­tors: the dis­tance between the screen and the view­er and the type of con­tent you want to display.

Distance between the screen and the viewer:
Wide pitch: It is prefer­able to use a wide pitch when the screen is placed at a cer­tain dis­tance from the view­ers, for exam­ple in shop win­dows or spaces where cus­tomers stand away from the screen. This max­i­mizes transparency.
Tight pitch: If the screen is placed close to the view­ers, such as on a dis­play, a tight pitch is nec­es­sary to ensure opti­mal res­o­lu­tion while main­tain­ing good transparency.

Type of con­tent to be displayed:
The con­tent also plays a deter­min­ing role in the choice of pitch:
Lighting effects or sta­t­ic text: To dis­play light­ing effects or sim­ple text, a wide pitch may be suf­fi­cient. The objec­tive is to favor trans­paren­cy while ensur­ing a ren­der­ing clear enough to read texts or sim­ple light­ing effects.
Animations or com­plex images: If the screen must dis­play ani­ma­tions or detailed visu­als, a tighter pitch is prefer­able. This main­tains a high res­o­lu­tion and guar­an­tees the read­abil­i­ty of dynam­ic con­tent while pre­serv­ing a cer­tain transparency.
The impor­tance of the back­ground to opti­mize transparency:

It is also essen­tial to take into account the back­ground of the screen. A black or dark-col­ored back­ground is high­ly rec­om­mend­ed to effec­tive­ly play on trans­paren­cy. Black accen­tu­ates the bright­ness of the dis­played ele­ments while allow­ing the prod­ucts behind the screen to remain visible.
On the oth­er hand, a light back­ground can reduce the trans­paren­cy effect because its bright­ness daz­zles and harms the clar­i­ty and vis­i­bil­i­ty of the objects behind the screen.

Glass Display Screen
Transparency of the glass LED screen

Adaptability accord­ing to your space and needs

Depending on the space avail­able and the desired effect, you can choose a suit­able pitch to max­i­mize the impact of your trans­par­ent screens:

For large sur­faces: A wide pitch to opti­mize trans­paren­cy with­out dis­turb­ing the visu­al impact.
For small sur­faces or detailed con­tent: A tighter pitch to ensure a more pre­cise definition.

Optimize your expe­ri­ence with adapt­ed trans­par­ent screens

Understanding the inter­ac­tion between pitch, dis­play dis­tance and con­tent type allows you to max­i­mize the impact of your trans­par­ent screens in your points of sale. By learn­ing these para­me­ters wise­ly, you cre­ate a unique visu­al expe­ri­ence that cap­tures the atten­tion of your cus­tomers while high­light­ing your products.

Opt for the inno­va­tion and flex­i­bil­i­ty of this tech­nol­o­gy to trans­form your win­dows and offer visu­al com­mu­ni­ca­tion that is both mod­ern and effective.