Orange is banking on LED, transparent, glass screens

Mai 2025
True to its posi­tion­ing as tech leader, Orange is show­cas­ing 8 new gen­er­a­tion trans­par­ent screens: LED in glass.
In 2016 we have installed the first trans­par­ent screens in Paris and until 2018 all over France.
Nowadays, Orange remains ahead as far as inno­va­tion: they are still first to enjoy our store­front screens advantages:

• Transparency and discretion
• Brightness and visibility
• Finess and elegance
• Cost sav­ing and low­er car­bon footprint
• Remote man­age­ment and per­son­al­iza­tion of content

In Paris and Lyon, two new-con­cept stores have a 1 meter wide to 2 meters high screens each. Six oth­er sites dis­play the 1sqm Poster Screen. These last ones can be found in shop­ping malls or in high streets in Paris and its sub­urbs and around France.

Installed direct­ly behind the store­front win­dows, these screens allow for the dis­play of ani­mat­ed and engag­ing content—promotions, new prod­ucts, and brand campaigns—while main­tain­ing the trans­paren­cy of the glass. The result: impact­ful com­mu­ni­ca­tion that cap­tures the atten­tion of passers­by with­out obscur­ing the store’s interior.

An out­ward view­ing storefront

Thanks to this inno­v­a­tive tech­nol­o­gy, the win­dow becomes a true dynam­ic dis­play medi­um with­out com­pro­mis­ing on aes­thet­ics. Natural light is pre­served, the view of the inte­ri­or remains unob­struct­ed from the out­side, and the cus­tomer expe­ri­ence is enhanced.

A live­ly com­mu­ni­ca­tion around the clock

These screens offer excel­lent read­abil­i­ty, even in bright light, and rein­force the con­sis­ten­cy between Orange’s dig­i­tal strat­e­gy and its phys­i­cal net­work. Marketing teams can adapt con­tent in real time accord­ing to key sales events, by geo­graph­ic area, and poten­tial­ly at each point of sale, cre­at­ing a more engag­ing cus­tomer experience.