Back to back transparent LED screens in the high end Vienna, Austria, shopping mall

Ecrans transparents double faces : nouvelle expérience shopping

Vienna's CitySud shopping mall innovates in shopping experience with a double sided transparent LED screen.
Poetic and sometimes commercial perspectives brighten up the axis of the central alley of the most prestigious mall in Austria.
The Unibail Rodamco group has succeeded here in an animation that changes at will, capable of generating more customer engagement. An achievement that is creating a buzz!
Transparent LED Screen, back to back to see different videos from each side and to see through beyond the screens for an amazing superposition with real life.

Customer

Vienne CitySud - Unibail Rodamco

Completion Date

2017

In partnership with

AdMemori

These two back-to-back transparent video screens measuring 5mx3.8m allow passers-by in the shopping center to see a video clip (which can be a commercial or a visual poetic message) while having a view of the perspective of the aisle encompassing people and shops in the distance.
This new technology helps to create traffic, to bring passers-by back and to make it popular in social networks.
The two screens can show different videos without visual interference.

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